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How to find customers – using public relations to reach your target markets...
It was early Spring, 2010 and Chief Operations Officer (COO) Manish Naik of Furnace MFG (pronounced “manufacturing”) was wondering how to find customers for his company’s vinyl pressing division. If...
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Facebook is my Rolodex
Brenda Christensen of Stellar Public Relations has been in the publicity business for over 25 years and has seen a lot of changes. The biggest change however, has been in the ways she gets her job...
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Enhancing Your Facebook Fan Page
If you’re not yet convinced that your business should be on Facebook, then take a look at these facts. With numbers like those, you can’t afford NOT to have an active presence on this social network....
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Become a Content Curator to Build Your Social Media Presence
One of the best social media lessons I ever learned came from my good friend Laura Petrolino. Laura taught me that by becoming a content curator (i.e. regularly gathering and sharing links to useful...
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How to Facebook for Business
Facebook continues to be the dominant player in the social media arena with 750 million users, each of whom spends an average of 15 hours and 33 minutes a month on the site. With numbers like those,...
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